A/B Testing or Split testing

This is a process where two variants of the same idea or concept are developed to test customer reactions and preferences of one execution over the other. The more successful variant, usually measured in terms of best conversion rate, is then adopted as the final version for execution by the business. A/B testing or split testing is commonly used for testing different creative images or communication messages.

Using Shopmatic’s enhanced, easy-to-use design tools you can create variants of the same web page with different designs and Call to Action (CTA) buttons. Try running targeted ad campaigns or marketing efforts with your existing customer base and drive visitors to the different webpages. Pick the winning web page design or communication message to enhance and improve your conversion results continuously. We know successful marketing is afterall an equal blend of art and science.