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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business.

Conversion

When a visitor on your webstore or your social / chat channels makes a purchase from your business, it is deemed a conversion and they are now a customer of your business. Typically, only a portion of all the visitors will convert as customers.

A lot of people will visit your webstore, your social handles or interact with you on chat, but may not buy from you. This implies they are interested in your product; but you need to ensure that a good portion of these interested people actually convert and buy your products!

The Single Checkout Link that can be shared easily on your social channels, chat groups or webstore, is a unique way that Shopmatic helps you ‘convert’ highly engaged potential buyers!

You can also create unique promo offers and discount codes to convert high intent visitors to make that purchase. Additionally, by enabling the newsletter feature on your webstore, you can gather the contact details of visitors who are actively interested in hearing news from you and engage them with regular emails to convert them from interested leads to purchasing customers.

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