This is when your customer adds products to their cart but does not checkout and leaves the webstore without making any purchase. The product is considered as abandoned in the shopping cart.
Abandoned carts are the bane of Ecommerce. The first step is to gauge who abandoned the cart then, understanding the reason for why it was abandoned and lastly, remarketing to those who intended to buy but did not complete the checkout process. Integrating Google Analytics is easy on your Shopmatic Webstore and gives you the right data ammunition to optimize successful order checkouts.