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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business.

Conversion Funnel

The events that occur online in the customer journey from purchase to converting a sale is called a conversion funnel. Usually, the number of visitors will drop from one stage to another and hence it is termed as a funnel.

You can monitor how your customers interact with your brand, where they are in the conversion funnel and accordingly guide them to take the desired action by integrating Google Analytics to your Shopmatic Webstore.

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