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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
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Above the fold

When visiting a website, the first area that a visitor sees before scrolling down to see more, is known as “above the fold”. This is prime real estate and should be designed well to capture the attention of the visitor and give clear indication of site navigation and the must have a call to action button for the business.

Since headers are an integral part of above the fold real estate, you must explore the multiple header style options we have in the Shopmatic design suite. Choose the header design most suitable for your business so visitors can instantly comprehend your menu tabs and sub-tabs.

Just beneath the header is the main banner of the webpage, which is another valuable above the fold real estate. Choose from the stunning cover page sections that are pre-designed for you or add interactive elements like sliders and auto-play videos to make the above the fold area attractive and riveting for your visitors .

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