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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
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Click Through Rate (CTR)

It is the ratio of the number of visitors who act upon a Call to Action (CTA) that is visible to them. It is a conversion metric that evaluates the effectiveness of the communication, usually of an ad or an email marketing campaign. It is calculated as total number of visitors who clicked on a CTA on a webpage over total number of visitors to the webpage

Site design plays a very important role in conversion of visitors to buyers on your webstore. The conversion funnel is understood via the various Call To Action (CTA) buttons and their effectiveness in guiding the visitor navigate from the landing pages towards your products page. On your Shopmatic webstore, simply click on the editable CTA buttons to customize the colour and text. Then use the integration with Google Analytics and study the click through rates to see the conversion funnel on your webstore easily.

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