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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
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Discount code

It is generally an alphanumeric code that can be shared with customers on ecommerce webstores to avail discounts on their purchases. This may also be referred to as a “coupon code” of “promo code”.

A discount code incentivises your buyers to complete their online checkout to buy your products because you are offering savings or higher value for their purchase.

You can easily create multiple discount codes on your Shopmatic dashboard and run parallel offers to drive more sale conversions. Create more awareness for the promotional offer by sharing the discount codes with your current buyers or potential buyer via email or chat messages. To inform visitors on your webstore to make a purchase using discount codes, take advantage of the Announcement bar feature on your Shopmatic Webstore.

The most effective uses of discount codes are to create excitement during festive seasons, to boost sales or to reward loyal or high value customers.

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