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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business.


This is an abbreviation of the term Electronic Retailer wherein a business owner or retailer is selling goods. While every online business is essentially an e-tailer, the famous ones are marketplaces such as Amazon, Flipkart, Lazada, etc.

You have become an e-tailer when you create a Shopmatic account and start selling online. Your webstore can also be linked to the leading marketplace e-tailers in your market like Amazon, Lazada, Shopee or Qoo10 so you can gain access to their visitor traffic and sell on their platforms with ease.

You can use Shopmatic Marketplaces to integrate your product catalog to multiple marketplaces and manage them all efficiently on your single dashboard on Shopmatic. With more and more marketplace integrations activated by Shopmatic, your business will gain automatic access to each of them, bringing you the opportunity for more sales and business growth.

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