The engagement of a visitor to a particular content or advertisement on the website, when quantified in terms of percentage, is known as engagement rate.
Create engaging ads from your Shopmatic Webstore using our Digital Marketing AI tool and bring in more visitors to your webstore easily. However, just creating great ads will not dial up engagement rates. Promoting your products on social media and updating fresh content on your webstore, along with special offers for your customers can be helpful in increasing the engagement rate.
You can also integrate your webstore with chat tools to engage with your customers in real time while they browse through your store.