This is a small icon that is used to represent a website and it is visible on the tab that opens up on the browser, the address bar of the page or the bookmark list.
Favicons are an easy, visual identification of your website or webstore. When a user has multiple tabs open on their browser, it serves as an important clutter breaker. Adding your brand logo as your favicon image ensures brand recognition.
Adding your own favicon to your Shopmatic webstore is just a quick click, upload and save action. You will need a 192 x 192 file size in PNG or JPEG format of your logo to upload as a favicon.