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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business.

Google Analytics

This is a performance tracking tool developed by Google that helps to track website traffic and visitor movement. The data presentation is specific to your own website and hence it provides real and actionable data and analysis for your online assets.

Great marketing needs data science to guide it towards effective decisions and actions which is then supplemented by the creative magic of communication. As you embark on your ecommerce journey, ensure that your Shopmatic webstore is linked to a Google Analytics account so you can track, study and optimize visitor activities. Improve customer conversions via better marketing activities that will land more visitors on your webstore and create better user journeys that will help in selling more efficiently and effectively from your Shopmatic webstore.

Linking your webstore to tracking tools like Google Analytics and FB Pixel is easy and it can be done right on your Shopmatic dashboard.

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