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Business Dictionary

Navigate through the most commonly used words, terms and jargons in Ecommerce.
From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business.


When a prospective buyer is identified as having a high possibility to become your customer, he is considered a lead. It is important to keep a lead engaged and convert them as a customer who buys.

When more people are aware of your business, products or services, the bigger the pool of leads you will have. Focus on driving up the awareness of your webstore and social media handles with relevant and engaging content.

With Shopmatic, you can easily turn your leads into customers. Add a newsletter to your webstore to let visitors drop in their contact details easily. You can also run digital ads using our digital marketing AI tool, targeting visitors to your store and pushing them further down the purchase funnel.

Even on chat and social media, when a prospect reaches out to you, to enquire about your product, you can convert them faster using Shopmatic’s Single Checkout Link, which captures product details, offers payment and shipping options, all in a single link.

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