Inbound links

Also referred to as backlinks, these are third party websites that share a link redirecting to your website. This improves the authenticity of your website, thereby improving Search Engine Optimization (SEO) performance.

As an online seller you need to promote your webstore on digital platforms to bring in more traffic. An organic way to earn some SEO benefits is to network with influencers and marketers who are relevant to your business category and have a valuable following with your potential buyer demographics. Work with them to weave your business story and products into their social media posts. Get them to share your Shopmatic webstore link to drive visitor traffic to your business.

While having a strategy to network with influencers and partnering with like minded business owners is great, the proof of the pudding on checking who among them is being effective for your business is by linking your Shopmatic store with your Google Analytics account. See how you can connect tracking tools. View the visitor data regularly so you can see which of your partnerships are working and how to strengthen them. Actionable data insights with tracking tools will help you see the accountability of every inbound link you invest in.